As a Sacramento-based Advertising Agency, Lunia Blue has helped companies build tools essential to business since 1982. Our specific knowledge and experience in advertising, design, photography, illustration and web makes us uniquely qualified to fulfill a wide range of marketing objectives. We are creative, yet disciplined. Focused, yet utterly out of the box. Our approach is all about creating designs that don’t just look good, but that work hard for businesses.


Armed with solid research and extensive real-world experience, Lunia Blue is in a position to make design task recommendations that are straight forward, articulate, coherent, plausible, cost-effective, and most importantly, highly effective. Through a good deal of practice, we have learned the shortest path to achieving winning results.

Now lets meet the wizards that keep this show running…

Matt Rallens
Creative Director/ Account Manager

As owner of Lunia Blue, Matt has gained acclaim as an award-winning creative director. With over 25 years experience offering a full range of creative concepts, design, advertising and marketing tools for high-tech companies, home builders, restaurants, cause forward campaigns and initiatives. He is an expert in conceptualizing and producing highly creative concepts, specializing in branding and messaging. Matt has worked on campaigns for raising the California minimum wage, healthcare for undocumented, sugary drink and soda tax, water equality and voting. As creative director, Matt heads a company full of creative and passionate talent.

Sean Olsen
Media Planner/Project Manager

Sean helps organize and lead our media buying efforts. His love of numbers, math formulas, file cabinets and calculators are in perfect balance against most of the right brained individuals in our office. Sean keeps our clients and vendors happy by running a tight ship of invoicing and bill pay as well as strategic guidance on when and where to place media.

Nicole Nilsen
Senior Designer/Account Manager

Nicole Nilsen graduated from Sacramento State University with a Bachelor of Science in Graphic design, and has been with Lunia Blue since April 2010. Nicole is our rock when it comes to keeping us on budget and on schedule. Nicole loves designing greeting cards, eating sushi, and spending time with her husband and two “fur children.” Nicole works closely with many of our top clients. She recently developed and led the marketing efforts for Intuit’s free tax assistance events which take place in 13 states across America.

Barry Crider
Senior Designer

Barry received his Bachelors of Science in Graphic Design, cum laude, from Sacramento State in 2013. He joined the Lunia Blue team as an intern in 2012 and has now been with the team for 4 years. Barry loves painstakingly drawing custom typography no matter how much easier it is to do on a computer. Barry slays guitar, rides road bikes, and plays hockey goalie. Barry’s current work and love of typography can be seen on the California Endowment’s ‘get out and vote’ campaign called VOTA targeting the Latino community.

Sylvia Pham-Tang
Production Designer

Sylvia obtained her bachelor’s degree at CSU East Bay where she kick-started her career in 2007 before joining the Lunia Blue team in April of 2015. Sylvia is the only one in the office that has refused to tell Clayton a joke, which only makes him laugh. Sylvia’s work ethic and attention to detail has helped Lunia Blue and our more intensive client projects stay on track and on time.